If You’re Interested in SEO or digital marketing your probably heard of this Semi-free tool named screaming frog. Screaming Frog is the most useful tool available for free to perform an SEO audit.
Mostly all SEO auditor use Screaming Frog to analyze there client’s website to improve its On-page SEO.
Today, I’m Going to show all ways to Use Screaming from to Optimize website for SEO.Follow This Screaming Frog Free Tutorial and You’ll never ask anything about Screaming Frog again.
Table of Contents
What is Screaming Frog?
Screaming Frog is the UK based Digital Marketing Company which Serve a Tool named Screaming Frog SEO Spider. It available in Two version Free as well as paid. According to Screaming Frog’s website:
The SEO Spider is a desktop website auditor for PC, Mac or Linux which crawls websites’ links, images, CSS, script, and apps like a search engine to evaluate onsite SEO.
The SEO Spider is powerful, flexible and able to crawl both small and very large websites efficiently, allowing you to analyze the results in real-time. It gathers key onsite data to allow CIOs to make informed decisions.
You can Download Screaming Frog for Free From Here. You can also purchase a Premium license key for premium features.
Here the comparison between free vs paid version of Screaming Frog:
|Features||Free Version||paid Version|
|Find Broken Links, Errors & Redirects||True||True|
|Analyse Page Titles & Meta Data||True||True|
|Review Meta Robots & Directives||True||True|
|Audit hreflang Attributes||True||true|
|Discover Duplicate Pages||True||True|
|Generate XML Sitemaps||True||True|
|Crawl Limit||500 URLs only||Unlimited|
|Save Crawls & Re-Upload||False||True|
|Google Analytics Integration||False||True|
|Search Console Integration||False||True|
|Store & View Raw & Rendered HTML||False||True|
|Link Metrics Integration||False||True|
Paid Version of Screaming Frog Available for £149.00 Per Year.
Getting Started With Screaming Frog
Once You Download Screaming Frog it’s Time To Use it to perform a site-wide SEO audit to optimize the website for On-page SEO. Install Screaming Frog Spider tool in Your Operating System and follow below steps:
Setting Up Website
Once You Installed Spider Tool, Than Open it and Enter Your website’s domain in the Search bar and click on start.
Once You Setup your website in Screaming Frog, Than Its time to Analyze its Data To Optimize our Website’s SEO
1.)Go To URL Tab in Screaming Frog
2.)Click On Filter Tab and Choose Respective Option
3.) Choose Below Options One by One
|Underscores||Underscores OR _s is a line drawn under a word or phrase for emphasis. Make Sure Your URLs Not containing a Underscores.|
|Uppercase||Uppercase or Capital Letters are Not SEO Friendly for URLs|
|Duplicate||Make Sure you aren’t using same URLs for different Posts|
|Over 115 Characters||URL Containing over 115 characters aren’t showing in SERP|
4.)When You Choose any of Above Option is Screaming Frog, It’ll show you a List of URLs which containing option’s Property.
5.)Find All Underscore, Uppercase, Duplicate ,and URls over 115 characters and Go to your CMS and fix them.
1.)Go to Page Title tab and Choose below options one by one by clicking on Filter.
|Missing||Page With No Title Tags|
|Duplicate||Page With the Same Title|
|Over 571 Pixels||Page Title over 571 Pixel don’t show completely in Google Search
|Over 65 Characters||Page Title with or below 65 characters Tends to rank fast|
3.)Find All Title Tag With Missing, Duplicate, Over 65 characters and Over 571 Pixels and Fix them (Use Our SERP Tool To Preview Your Search Result).
Optimizing Meta Description
1.)Go To Meta Description tab > Filter > Choose Below Options one by one.
|Missing||Page With No Meta Description|
|Duplicate||Pages With Duplicate Meta Description (Google Didn’t accept same meta description for two or more pages)|
|Over 1866 Pixels||Page with meta description over 1866 Pixel don’t show completely in Google Search.|
|Over 320 Characters||Page with meta Description over 320 character Didn’t perform well in SERP|
|Below 70 Characters||According To SEO Experts Your Meta Description show be in between character 70-320|
3.)Find all pages Whose meta Description have any of above thing and fix them.
Optimizing H1 Tag
1.) Go To H1 tag > Filter > Choose Below Option
|Missing||Page With missing H1 tag (make Sure Your Page Title tag wrap in h1, Page Without h1 tag affect your SEO badly)|
2.)Find All Pages With Missing h1 and Fix them
Optimizing h2 tag
Google Highly Focus on h1 & h2 tags rather than other h# tags.
1.)Go to h2 tab > Filter > Choose Below Option
|Missing||Page With missing H2 tag (You must have at least one h2 per page)|
Optimizing image for SEO is the most important thing because They are engage user more than anything else.
1.) Go to Image tab > Filter > Choose Below Options
|Over 100 Kb||Images over 100kb Highly affect your website loading Time (Compress all image or use format like SVG, Jpeg to decrease image size below 100KB)|
|Missing Alt text||Alt text defines the content of an image make sure Your All Images have a Useful Alt text|
2.)Find All Images With Over 100 KB and Missing Alt text and Fix Them.
Find Broken Link
1.) Go to Response Codes Tab > Filter > Client error (4xx)
2.) This Will Show a Lists of Links Which Appear to Be Broken, But It Didn’t tell you on which page this link appears.
3.)To Find The Source of Broken link click on that link and choose an inline option below.
To Generate Sitemap.xml of your website follow below guide
1.)Go to Sitemaps > Create XML Sitemap
2.)Click on Next and then save your sitemap on your Pc.
3.)Upload it to your website Directory.
You Can Check Resources Block by Your Robots.txt by Using Screaming Frog Tool.
1.)Go to Response Codes Tab > Blocked By Robots.txt.
2.)This will Give you the complete List of Resources which is blocked by Robots.txt.
Find Deep Link
Deep Link Are pages Which Are Too far from Your Homepage. For example, google bot enter into your homepage from there it enters one of your posts and due to internal linking, it reaches to another deeper page. A Deeper page is less crawled by Google bot, it also affects your SEO badly. Site navigation can be used to avoid deep linking.
1.) To Find Deep linking Go to Internal tab > Scroll to crawl Depth. This will give you the link of page which too far away from your homepage.
2.)Copy That Page URL and link to the page which appear on your Homepage.
Screaming Tool is a Powerful tool to Optimize SEO, Your Can Perform Monthly SEO Audit By Using Screaming frog Tool and Optimize Your Website for SEO.
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