Website Navigation | Best Practices to Optimize Site Structure

By Ajay Malik on October 8, 2018

Website Navigation | Best Practices to Optimize Site Structure

A Good Site Navigation give whole website’s access to User as well as Google crawler. Optimizing Site Navigation for SEO is the Most Important Part.
According to a Report, Most People Just Leave Your website because they didn’t find website’s navigation bar or a Sitemap.
Are your website is properly optimized for Site Navigation?
If Not, Than You’re Loosing your potential customer an opportunity to stand out online.

site navigation seo

When I surf Online and If I Found an Interesting Article, I try to Read More Article from that website by going to Blog Section in NavBar. Like me, Most User Online uses Navigation Bar To Know More About There Favourite website.
If Your NavBar Sucks Then You’re going losing your next customer.
So, How Do We Optimize Navigation Bar (site navigation) for SEO?
Let’s Discuss Some key feature of a Good Site Navigation Element.

Key feature of a Good SiteNav Element

  1. Give whole website access to Users
  2. Easy to Find and Use
  3. Work on all Browser and Operating System
  4. Responsive
  5. easy to crawl by Google

If Your Website Has All features that we discussed above then Your website isn’t going to loss its potential customer.

how to optimize site navigation for Users?

Optimizing Site Navigation for User is the most important factor. Because they are your customer & help you to grow.
Some Things Which You have to consider during choosing your site navigation menu for Users:

  1. Your Menu must contain all useful Links
  2. It Must be responsive
  3. avoid different menu for desktop and mobile (Use Responsive Menus)
  4. It work fine without Javascript
  5. Try to make your menu with Pure HTML/CSS

How to optimize Site Navigation for SEO?

Site Navigation plays an major role in SEO. It help google bot to reach all your pages without any problem.
Here some things to consider when Optimizing Site Navigation for SEO:

  1. Make Sure Your Menu Give access to bots to all pages of your website
  2. Don’t Use Images for site navigation
  3. Your Navigation Menu must be made up of HTML and css
  4. It Must Be Properly markuped
  5. Try to add nofollow to unworthy pages

Designing a Better Menu

A menu is the Heart of Site Navigation. In 90% of website Menu is Present in Website Header and other website use Sidebar for Menu.
Although, Website Without Menus is like a Room with only one Doors.
A Header Menu has many Advantages Over all other Menu. It is the Primary source of Navigation. All main Link must be placed in Header Menu. And Rest is in Sidebar or in Footer.
So, What makes a Header Menu Better?
The Primary Objective of Header Menu is To Give a Brief Look at Your Website.
Some Pages Which Must be placed in Primary NavBar is :

  1. Home
  2. About Us
  3. Services
  4. Course
  5. Pricing
  6. Features
  7. Blog
  8. log in/Sign Up
  9. Contact
  10. Reviews
  11. Search

These Are the Most Important Pages which Must Be Placed in Your Header nav.

Structuring Site Navigation

Giving a Clean Structure to Site Navigation Element is a good thing for website which have thousands of Pages/post.
Your Sitenav Must give easy access to deep link as well as old pages.
If Google can’t reach your old post, this means you’re going to lose rank one on google.
So, make sure google bt must reach all of your posts/pages.
Here a Site Structure Used by Most of the Marketers to Give access to Deep Links.

structure of good blog navigation

Image Showing Structure of Menu for Blogs

Above Method is mostly used for WordPress and blogger Blog.
For E-commerce Site, Most Marketers Use Category based navigation Like Amazon and Flipkart.
Here How E-commerce Menu Structure look like:

structure of good e-commerce menu

Image Showing Menu Structure for E-Commerce Sites

Wheather You’re running a Store or a Blog, The Main Function of Primary Menu is to Give Brief Detail of your Your Website to your users.

Responsive Menu

As Mobile Usage increase, Google start Focusing on Mobile First policy to give benefit To Mobile users.
Here a Global report Showing How Mobile user cross Desktop users in internet usage.

mobile user usage

image Showing Mobile user Usage in world

Also, we have to Optimize Our Navigation Bar for Mobile User.
Here Some Things Which you have to consider while making Menu for Mobile:

  1. Your Mobile Menu Provide Same function as Desktop menu
  2. Your tap target must be large and easy to find
  3. Your menu not exceed viewport
  4. Its location must be easy To Found by Users
  5. Not Increase your Page Size

Menu Technology

Google Bot is Unable to Crawl a menu Which is made up of Pure Javascript, jquery, Iframe or images.
Here’s how Google sees my website.

universal manual preview

Image showing How Google sees universal Manual

To check How google sees your website. Use crome extension Developer Tool.
And Turn off javascript and CSS. As Shown in below Image:

developer tool to turn of css

Image Showing how to disable CSS usign developer tool

If Your Site Navigation Sees after Turning off CSS and javascript, Means your Menu is perfect. IF not,Then Time to Change website theme.
Here an Easy Tutorial from W3School about making a responsive Menu Using HTML/CSS,

Schema markup for Menu

Schema Markup will give a brief Idea About your website to Google.
You can Markup your Website Navigation to Optimize It for Better SEO.
Here’s how My Website’s HTML Menu looks After Schema markup.

schema for menu

Image showing markuped Menu HTML

Final Words

A Website Menu is the most important Part of a website, Optimizing it for User isn’t Enough. A Good menu is Optimized for Google Bots, Desktop, and Mobile User. If You Have Any Query related To Post, Than Comment Below.

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